Thursday, 23 February 2012

Intel's human digital billboard



"Party is behind this new project for Intel Asia, to promote the brand's Ultrabook laptop. In order to demonstrate the Ultrabook's "thinness and responsiveness", the agency choreographed 60 people with Ultrabooks to create a flash-mob human digital billboard, otherwise known as the 'Ultrabook pop-up theatre'..."

So cool!
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2 comments:

  1. Anonymous26 February 2012 at 01:34

    What a great piece of advertising ! How did they get the screens to line and make it look so casual ?!

    ReplyDelete
  2. CM5 March 2012 at 07:56

    fantastic way to get people taking about a brand. Although it looks quite thrown together I'm sure it took ridiculous amounts of planning...

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